The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ as they are riding the peak of mobile and online shopping. Actually, these disruptive technology are set to generate revolution in the retail sector. Amongst each oneof these new tech styles, image recognition offers been mapped out as the emerging technology that has the potential to create the highest impact on sales.
With image recognition technology mobile apps, systems and various other software can identify customers from their facial features. In fact, this technology can also be used to identify different objects based on their features. As a result the entire world has become a shop screen for the customers where they are able to find direct link from the pictures of products imprinted on a billboard or in periodicals acquiring them to the web site or physical area of a retailer. Customers might have more personal experience with this technology as it allows systems and software program to respond to an individual. This allows the buyers to get in addition to scan their desired products very easily and quickly, which, help to bridge the gap between on-line stores and physical shops. The technology allows the products and/ or website to be intuitive and they react in an engaging method with the consumers. In fact, image recognition technology has the potential to be an authentic driving pressure for the retail environment.
In terms of product interaction, picture reorganization enables buyers to make visual searches for this products they go for at their devices. They are able to enjoy a fully individualized mobile or on-line retail experience while near a device. This picture recognition technology actually helps it be easier for cellular and online customers to experience and connect to products. And all these can be performed simply by scanning the image on their smartphone or tablet. Numerous brands are already using this technology for his or her online and mobile customers in order to make product searching even more interactive and faster. In general, most of such apps allow customers to snap a picture of the merchandise andsearch the e-commerce/ m-commerce listing so when the photo matches a similar product, the result is created to the consumers.
With such technologies suppliers will have enormous opportunities; nevertheless, the advantages of these technologies are yet to be realized totally. In line with the recent market trends the experts have got opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales as well will be significant up, because of these technologies. Image reputation technology also makes on-line transactions safer by enhancing the security perspective of on the web or mobile payme.